About us
The Curalist is both a media platform and a narrative studio, reimagining how we tell stories and engage with fashion, design, and objects.
Through intentional storytelling and precise editorial curation, we highlight timeless pieces and emerging voices encouraging a slower, more mindful way of seeing, choosing, and consuming.
As a creative studio, we partner with brands and designers to build meaningful narratives, craft identities, and create content that connects with purpose.
Whether through a selection, a feature, a shoot, or a story, The Curalist is rooted in the belief that choosing well and understanding why is a creative act in itself.
I'm Alice
I’m a creative strategist and objects curator with a strong appreciation for craftsmanship, quality, and timeless aesthetics. Throughout my career, I’ve been recognized for my instinctive taste and my ability to identify pieces that stand apart not because they follow trends, but because they express something lasting.
Over the past eight years, I’ve had the opportunity to work across fashion, interior design, and luxury craftsmanship. From the haute couture ateliers of Les Broderies Vermont, creating for maisons like Dior, Louis Vuitton, and Jimmy Choo, to collaborating with interior and product designers such as Pierre Gonalons, Pierre Frey, and Original BTC, I’ve explored what it means to make something with soul and intention.
In parallel, I’ve also worked in press and communications for conceptual and independent fashion brands, including Ann Demeulemeester, Uma Wang, and Undercover Lab, helping them grow their presence and voice Internationally.
These experiences led me to create The Curalist, a platform dedicated to celebrating pieces that are made to endure. It’s a space where overlooked designers, high-quality objects, and meaningful stories find their audience. Less about trends, more about resonance.
Whether I’m curating a collection, developing a content strategy, or consulting with a brand, my approach is always guided by authenticity, emotional impact, and a deep respect for the creative process.